I saw a giant die today.
Giants have a unique way of their own. They come into the world with a bang. Everyone notices their arrival. People look up to them in awe. When they flex their muscles, others run for cover. They forge their own path. More often than not, they trample over others who stand in their way. Occasionally it is on purpose, as the giant sees the others as a minor obstacle which needs to be brushed aside like a fly. Most often they don’t even notice the ones trampled, for they are not in their line of sight. The hapless ones were merrily going their own way, till they realized too late that the giant had also chosen to take the path they were on. As the giant marches on, it collects accolades and occasionally brickbats. Many a time they can get drunk on their own success, and not even notice that another bigger, stronger giant is on their path.
And then, after a while … they die.
They get crushed by a bigger, newer giant on the block. Their death is often more spectacular and feted than their birth. It is always like a supernova. A brilliant flash of light, thundering explosions that can be heard and felt light years away. And as they die, they take many others with them.
As they fall to the ground, they don’t pass away quickly. They lie there and whimper, struggle and prolong their agony. They attract vultures and onlookers by the truckload. The vultures peck away at the parts they find the juiciest and the tastiest. As the vultures come and go, they leave behind a giant, which is little smaller, uglier, disfigured, more hapless. The vultures go and pass on the message about the waiting feast to others of their clan. Till the time only a skeleton remains, with some rotting body parts that no one, not even the vultures wish to partake of. Then it’s over. People talk sympathetically about the giant for a while, then it is forgotten, relegated to myths and memories.
I saw a giant die today.
It wasn’t a person. It was a name many people would have heard of – ‘Borders’. They are, or rather were, one of the biggest names in the book selling business, at least in the English-speaking part of the world.
And the way I discovered it was as much of a shock as the news of them going away. Walking down Broadway in NY, from Battery Park up to Manhattan downtown, we spotted the familiar black and white sign of Borders from a distance. The pace of the kids quickened, fuelled by the possibility of laying their hands on some more of their favorite books. As we inched closer, it seemed strange there was no activity around the huge doors. On reaching the front doors, we were greeted by a dusty porch, peeled carpets and paint and huge signs proclaiming ‘Prime retail space for lease’. We, being tourists in NY with a million things to see and do, raised our eyebrows and carried on.
Later, after spending an afternoon at the iconic Central Park, we headed into the Lincoln Center. Everyone was cheered by another sight of the Borders sign. As we climbed the escalator and reached the first floor, I was shocked to see huge, ugly, black and yellow signs – ‘Going out of business. Everything 20 – 40% off’.
To see these signs pasted all over the glass walls, which otherwise would be adorned with the posters of books, was like being hit by a heatwave, when you are expecting a gentle, soothing spring breeze. I looked at my wife; we both stared back at each other puzzled. We gingerly stepped inside to witness signs of chaos. Books piled up in unruly stacks, hundreds of people jostling to get their hands on a bargain. Huge red signs proclaiming the death of a giant. Instead of the nice soothing piped music, the sound system was continually blaring announcements about warning people to not to sit on the ground and read, as it was a fire and safety hazard.
Where one would normally find friendly helpful staff who would go out of their way to suggest books and help you discover new books, there was no one in sight. Every info counter was a deserted mess with strewn papers, packaging and computer screens displaying a blank white screen or a message about no network available. Much like small ghost towns. With great difficulty I was able to track down a staff member to inquire about the whereabouts of a specific kids’ book. I was greeted by a steely eyed, grim faced girl, who pointed to a far corner and asked me to go search myself. The far corner, the erstwhile kids’ section was a deserted place. The bright and colourful covers of kids’ books seemed glaringly out of place among the carnage that surrounded them.
Catching another rare staff member later for her help in searching in the catalog, the explanation emerged. She explained that Borders was now owned by a liquidator. They had no access to the catalog and it was just a matter of time before all this would be gone. There was genuine remorse and tiredness in that face. Whether that feeling came from having repeated that answer to a hundred customers, pain of losing her job or a sense of loss due to passing away of a place where books were respected, I’ll never know. What was clear to see were the remains of the giant. Its skeleton in the form of empty shelves, the discarded bits in the form of unwanted books, crushed mints and sweets packages near the checkout counter and bargain shoppers rummaging in the piles for a succulent morsel.
While this does reflect on me being not completely in touch with going-ons in the world, but I could sense a wormhole open up in the fabric of space-time. As we walked around the bookshop trying to look for books, I couldn’t help but wonder – Am I nothing more than a vulture, scavenging on juicy bits of a dying giant. Are the discounted books piling up in my basket, small bits of the giant? Did I at some point in time, inadvertently play a part in its demise? Or the giant that I could see dying in front of me, was not Borders, but the printed book. Will all physical bookshops soon meet the same fate, and did Borders fail to reinvent itself in a world of publishing and book retailing that is or has changed radically?
Lots of questions, and very few answers. What’s even more ironic is that this piece is being typed on a tablet. One of the reasons for buying it was to being able to occasionally read magazines and books on it. So maybe that was my part in its downfall. But does that mean that one should stop evolving and not foster progress and new approaches?
As one would expect, there are no right or wrong answers here. And an issue like these can be argued equally passionately both ways. All I know is that I watched a giant die, and it certainly wasn’t pretty.
By Brijesh Luthra
http://www.brijeshluthra.com/
