by Helen Corner
Helen Corner, founder of the Cornerstones literary
consultancy, gives some guidance on how to ensure your non-fiction proposal
lands on the agent’s desk and not in the slush pile.
My job is to help authors
through the redrafting and submitting stage; talent and inspiration cannot, as
we know, be taught, but I strongly believe that a writer can be shown how to
craft their skills and to approach the publishing arena in a confident way.
Once you’ve finished your non-fiction proposal,
it’s tempting to throw it into the publishing ether to see if someone will
recognise your talent and commission your work. However, agents and publishers
are a business and if something isn’t working – perhaps your writing is
unformed, or your submission is incomplete or unclear – then it is
likely to be rejected and they almost certainly won’t have time to give you
feedback or tell you why. Agents and publishers often talk of metre high piles
of unsolicited material – manuscripts (mss) sent in direct by authors - and
their time is already filled with servicing their existing authors and taking
on new clients, so your submission has to shine above the rest. The key to this
is preparation and perfection.
Part of what we do at Cornerstones
is passing through first-time authors to agents, and each agent has
different quirks and preferred ways of being approached. You’ll only know who
likes what by carrying out your own research and this sense of care and targetting
should shine through in your submission. So, draw up a list of three to four
agents and profile them so that you target them in a personalised way. Look at
their website, see exactly how they like work to be submitted; Google them to
see if they’ve written any articles or have been written about in the trade
press. When you introduce yourself in your cover letter, you want the agent to
notice you and take you seriously. How professional it would sound if you
mentioned, for instance, that you have read an interview on them in a
writing magazine, and that you thought they might like to consider your
non-fiction idea because they were currently looking for this kind of subject.
You’re now ready to prepare your submission. You can
either target one agent at a time – but be prepared for one month or so for a
response, or you can target a couple at a time. If you do submit to more than
one agent it’s important to say this in your letter (you don’t need to say who
you’ve submitted to but you do need to be transparent with your
approach) and tell them that you’ll let them know of any developments –
this immediately signals professionalism in your approach because you’re aware
of etiquette. By contrast, an agent will find it irritating if they think it’s
an exclusive submission and then find out that another agent has already shown
interest. I would advise against sending out your submission to more than
three or four agents at one time, as it suggests a lack of
conviction both in your work and in the agent you’re targeting.
For non-fiction, usually all that is required is a
proposal and an agent can make a swift decision based on this. Every agent
works differently - some just require a cover letter introducing you, your idea
and a market analysis of why your idea would appeal and then some sample
chapters. Others may request a synopsis or an introduction (why you, why the
subject), and perhaps a contents list which will allow the agent to see the
areas you intend to cover, along with sample chapter(s). For non-fiction
the most important thing is why you’re qualified to write it. You can either
write as an authority on a subject - for instance, if you’ve written about a
particular period in history you should have some form of academic or
professional credential to back this up; or, you can write from personal
experience – you might have grown up in Africa and wish to write
about how apartheid affected you. Either approach will carry weight, as
long as the subject itself is inherently fresh and interesting; agents see a
lot of memoirs and very few are published, so to succeed in this sub-genre you
must be telling an outstanding story.
The agent will probably glance at your cover letter and
then go straight to your writing, and their decision whether to take you on will
be 99.9% down to you and the concept - are you high profile or ‘interesting’,
and is this high concept, unusual and likely to sell – backed up
by the quality of your style and delivery. Every second that the
agent remains with your work counts, and you don’t want to give them
any excuse to turn it down. The real key to a professional submission,
irrespective of genre, is to ensure that
your writing is as strong as you can make it. Even if
you’ve redrafted several times and you’re convinced you can’t do any more
revision, have one last read – perhaps read it aloud – and get someone whose
opinion you trust to read it as well.
Check your presentation: is it a standard type and font
(Times Roman, 12 point); are your chapters numbered and double-spaced; does each
chapter begin with the narrative left justified and each subsequent paragraph
indented? Are all your contact details, and the agent’s, correct (have you
called the agency to double-check the agent’s name and that you have the right
address)? If you would like your material returned don’t forget the stamped
addressed envelope, with stamps on it, and not the white sticker that the post
office will try to give you, as this goes immediately out of date.
And finally… remember that as a writer, your primary function
is to be creative and original, so don’t lose sight of what you love to do, and
persevere. I wish you all the best in your professional submission, and I hope
to see your book on the shelves on day.
With a background in
publishing, Helen is the founder of Cornerstones, and Kids’ Corner - a leading
literary consultancy. ‘Rough diamonds’ in the slush pile inspired her to set up
Cornerstones, to give authors feedback on what works in their MS, what doesn’t,
and what they can do about it. She now heads a 60-strong team of readers,
all professional authors or editors, who share her vision of helping writers.
Cornerstones scout for agents and are known for launching new writers. Based on
their workshops, Hodder commissioned Helen Corner and Lee Weatherly to write
‘Write a Blockbuster and Get it Published’.
If you would like to participate in the Cornerstones
Opening Page Mini Masterclass, send your opening page to
submissions@wordswithjam.co.uk with the subject ‘Cornerstones Masterclass’.
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